Ideal Client Workbook: How To Discover, Understand & Speak To Your Dream Client (So They *Actually* Listen)

A psychology-based messaging strategy workbook to help you uncover what your dream client really needs to hear — and write copy that connects, builds trust, and converts. For creative service providers, coaches & consultants.

Created by a journalist and copywriter with 14 years of experience — with clients ranging from 7-figure brands to BBC and Elle.

Tired of ICA templates that leave you with a vague profile or cluster of 'demographics'— but no real insight into what your dream client dreams of, dreads, and needs to hear to say yes?

Yeah – this isn't that.

How To Discover, Understand & Speak To Your Dream Client (So They Actually Listen) is a strategic messaging workbook designed to help you:

✅ uncover what your dream client really wants — and what’s keeping them stuck
✅ map emotional drivers, false beliefs, and buying hesitations — so you can speak directly to them
✅ refine your tone, style, and word choices — to match how your client thinks and feels
✅ write copy that feels personal, builds trust, and naturally leads to sales

✨ Includes psychology-backed AI prompts, journaling reflections, and real-world copywriting examples — so you can apply what you uncover across ALL your copy:

→ Sales pages
→ Email nurture & launch sequences
→ Website copy
→ IG captions & reels
→ Paid ads
→ Brand tone guidelines

This is for you if:

✅ You’ve done the ‘ideal client’ worksheets — but you still feel disconnected from how your dream client actually thinks, feels, and decides.
✅ You feel murky about who you’re actually speaking to — or how to meet them where they are.
✅ You can write “nice” copy — but it often sounds generic, or doesn’t resonate as deeply as you know it could (hello, cliches like “freedom and expansion,” “live your best life” , and "get results" )
✅ Your sales pages sound like they’re trying to be persuasive — but don’t feel personal or trust-building.
✅ You struggle to translate your own empathy and intuition into words that land with your client.
✅ You feel unclear on how to meet your client where they actually are — emotionally and psychologically — and guide them to action.
✅ You want messaging that’s strategic, psychology-based, and emotionally intelligent — not just “more content” or “vibe” marketing.
✅ You’ve invested time (and maybe money) in content, branding, or funnels — but without the core messaging to actually connect with your dream client, it’s falling flat.

What’s included:

✅ Editable Notion workbook (template link provided)
✅ Printable PDF version

About the creator:

I’m Anna, a journalist and copywriter with 14 years of experience writing everything from launches for 7-figure brands to features for BBC and Elle. Over the years, I’ve seen what makes messaging land — and what makes it fall flat. I created this workbook to help you write words that actually connect, build trust, and move your dream client to action, with empathy and emotional intelligence.

Launch price: $57 → will increase to $77 soon

✨ Ready to write copy that actually connects, and moves your dream client to action?

Grab your copy now → and start writing words that work.